Harnessing the power of celebrity to multiply reach and cater to a younger audience is key, when publishing a print product that is distributed for an older, HNWI readership. Two birds, with one stone. Producing a cover shoot entails everything from contacting and negotiating with the celebrity, putting together a team, pitching the project to a partner, to executing the shoot, choosing the images in accordance with your partners and team’s wishes, all the way to texting the cover and art directing its layout. Production means offering a one stop solution from pitch, to planning to execution, all in the hands of one trusted partner.